When it comes to focusing on conveying your message, color is one of the most significant elements for attracting customers. Visible from a far distance than other elements, such as graphics and shape, color is essential to make your packaging rocks. The biggest reason for this is based on the psychology of color which is great personal and conditional. Without any doubt, the colors you use for your Custom Packaging Boxes speak loud about your brand.
Choosing the Right Colors for Your Packaging Boxes
Color is suggestive as it has the power to elicit feelings and opinions—whether positive or negative. Additionally, color is also associative, when people could experience repeatedly shape reactions to different colors. For this reason, the color pattern of packaging can prompt excitements and approaches about the product packed inside before customers even open the packaging itself.
Eventually, the formula is quite simple, in order for a color to contribute to the successful match between your product and target customers, it is compulsory to understand appropriate details about both. Thus, to stand out from your competitors and catch potential buyers’ attention, it is fundamental to grasp the following points when choosing the colors for your custom packaging boxes.
Understand Your Customers
Keep the mindset of your customers at the front position when it comes to choosing your packaging colors. Whether it’s their age, economic status, gender, or education level, you need to put yourself in their shoes to find out what really could motivate them to buy.
Know Your Message
What message do you actually want your packaging to send to your customers? Is it a comforting, fun, or conservative message? Nevertheless, you need to make sure the colors will send the right message.
Different Colors Reflect Different Perceptions
It is obvious that different colors will reflect different perceptions for your customers to get. Thus, you have to grasp on this point as well.
- Black
Black is a strong and powerful color that symbolizes control and supremacy. When used in packaging boxes, black will likely stand out and make your products appear heavier, higher-end, and articulate an enhanced perceived value.
- White
In color psychology, white has been considered as the blank canvas. The color conveys innocence, fairness, and new beginnings. As a packaging color, white reflects simple, safe, conservative, and conventional. This is the best color for you to choose if you wish to create a look that signifies purity, efficiency, or simplicity.
- Red
Red is the best color to draw attention to your product, motivates the senses and excites the potential customers as red indicates energy, action, desire, passion, and strength. Dark reds are alleged as qualified and luxurious, while bright reds are more exhilarating and energetic.
- Pink
Pink packaging can be quite calming and non-threatening. The color is typically most appropriate for products relating to the female market such as cosmetics, beauty, and fashion as pink is encouraging, sincere, empathetic, and gentle. Pink has described as feminine and youthful in its softer shades, with more passion and energy in its deeper shades. Combining pink with darker colors will make your packaging to be classier.
- Yellow
Happy, positive, and inspiring to the spirits, yellow is evocative of innovative ideas and creativity. This color has also been known to help in decision-making, which makes it an excellent choice for saturated markets. In packaging colors, yellow suggests either something unique and innovative or an inexpensive, entertaining product. With its encouraging and happy energy, this color can attract children and young adolescents.
- Green
As a color linked with balance and harmony, green is associated with security, wealth, and growth. This color is always a great choice for eco-friendly or natural products. Dark green entails wealth, luxury, and professional quality, while light or gentle greens propose environmentally safe and nutritious. Green is frequently an ideal color to choose, with adding some decorative finishes or printing in colors, your packaging will even more effective to attract those customers.
- Blue
Blue reflects honesty and dependability, strength, and harmony. When used in your packaging colors, it will present your products to have effectiveness and reliability. The darker the blue, the more professional, grave, and conventional your product will be perceived to be. On the other hand, the lighter the blue, the softer and more creative your product will be perceived to be. Blue can also specify a product that will contribute to the relaxation and serenity for customers.
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So, which color will you choose for your unique custom packaging boxes? Make sure you use the perfect color to represent your brand and convey your message.
Have a great day!
