Category: Retail Packaging Boxes

Colors Of Custom Packaging Boxes Speak Loud About Your Brand

When it comes to focusing on conveying your message, color is one of the most significant elements for attracting customers. Visible from a far distance than other elements, such as graphics and shape, color is essential to make your packaging rocks. The biggest reason for this is based on the psychology of color which is great personal and conditional. Without any doubt, the colors you use for your Custom Packaging Boxes speak loud about your brand.

Choosing the Right Colors for Your Packaging Boxes

Color is suggestive as it has the power to elicit feelings and opinions—whether positive or negative. Additionally, color is also associative, when people could experience repeatedly shape reactions to different colors. For this reason, the color pattern of packaging can prompt excitements and approaches about the product packed inside before customers even open the packaging itself.

Eventually, the formula is quite simple, in order for a color to contribute to the successful match between your product and target customers, it is compulsory to understand appropriate details about both. Thus, to stand out from your competitors and catch potential buyers’ attention, it is fundamental to grasp the following points when choosing the colors for your custom packaging boxes.

Understand Your Customers

Keep the mindset of your customers at the front position when it comes to choosing your packaging colors. Whether it’s their age, economic status, gender, or education level, you need to put yourself in their shoes to find out what really could motivate them to buy.

Know Your Message

What message do you actually want your packaging to send to your customers? Is it a comforting, fun, or conservative message? Nevertheless, you need to make sure the colors will send the right message.

Different Colors Reflect Different Perceptions

It is obvious that different colors will reflect different perceptions for your customers to get. Thus, you have to grasp on this point as well.

  • Black

Black is a strong and powerful color that symbolizes control and supremacy. When used in packaging boxes, black will likely stand out and make your products appear heavier, higher-end, and articulate an enhanced perceived value.

  • White

In color psychology, white has been considered as the blank canvas. The color conveys innocence, fairness, and new beginnings. As a packaging color, white reflects simple, safe, conservative, and conventional. This is the best color for you to choose if you wish to create a look that signifies purity, efficiency, or simplicity.

  • Red

Red is the best color to draw attention to your product, motivates the senses and excites the potential customers as red indicates energy, action, desire, passion, and strength. Dark reds are alleged as qualified and luxurious, while bright reds are more exhilarating and energetic.

  • Pink

Pink packaging can be quite calming and non-threatening. The color is typically most appropriate for products relating to the female market such as cosmetics, beauty, and fashion as pink is encouraging, sincere, empathetic, and gentle. Pink has described as feminine and youthful in its softer shades, with more passion and energy in its deeper shades. Combining pink with darker colors will make your packaging to be classier.

  • Yellow

Happy, positive, and inspiring to the spirits, yellow is evocative of innovative ideas and creativity. This color has also been known to help in decision-making, which makes it an excellent choice for saturated markets. In packaging colors, yellow suggests either something unique and innovative or an inexpensive, entertaining product. With its encouraging and happy energy, this color can attract children and young adolescents.

  • Green

As a color linked with balance and harmony, green is associated with security, wealth, and growth. This color is always a great choice for eco-friendly or natural products. Dark green entails wealth, luxury, and professional quality, while light or gentle greens propose environmentally safe and nutritious. Green is frequently an ideal color to choose, with adding some decorative finishes or printing in colors, your packaging will even more effective to attract those customers.

  • Blue

Blue reflects honesty and dependability, strength, and harmony. When used in your packaging colors, it will present your products to have effectiveness and reliability. The darker the blue, the more professional, grave, and conventional your product will be perceived to be. On the other hand, the lighter the blue, the softer and more creative your product will be perceived to be. Blue can also specify a product that will contribute to the relaxation and serenity for customers.

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So, which color will you choose for your unique custom packaging boxes? Make sure you use the perfect color to represent your brand and convey your message.

Have a great day!

Custom Retail Boxes – Types and Benefits

Custom Retail Boxes

Whether you are running an online business or selling or producing something in retail, every business needs the right and suitable packaging. In fact, the packaging itself has prime importance when it comes to getting your products sold. Custom retail packaging boxes have been famous to be one important thing to be included in a marketing strategy. They are not only used for storing or securing products but also to present the retail items in a more pleasing way on a retailer’s shop shelves. Getting excited? Check out below for the various types and benefits of custom retail boxes!

Retail boxes are a sharp way to certify your products in the most incredible way. These boxes, indeed, have been playing their best role in fortifying retail items and building a positive customer image for your retail business or its establishment. Three types of custom retail boxes that commonly used by the business so far are:

Custom Retail Boxes

Corrugated Boxes

Corrugated boxes have been known for their amazing durability to handle the pressure. Wondering how?

Well, these types of boxes are not single layered boxes. Instead, they have an extra layer in shape and helps in handling the pressure from outside when used for shipment purposes. The good thing is, these boxes also can be printed in different colors and can be structured in different ways.

Rigid Boxes

Rigid boxes are perfect for gift boxes. These boxes are rigid in structure and quality adhesives are used for crafting these stunning boxes. What’s more, if you are going to get them customized, you can get them printed in different designs and shapes as well.

Folding Cartons

Even though folding cartons are not as thick as corrugated boxes are but they come with different weights and different thicknesses to meet your product specifications. The best thing about these boxes is that they can be made custom made in different styles. You can always choose the style of your choice, requirements, printing, and other details that you desire for these boxes.

Now that we have discussed the types, what about the benefits? What benefits your business could actually get from these popular custom retail boxes?

Market Your Brand

Custom retail packaging builds the connection between customers and the brand to boost their consumption more. As the beautiful packaging plays a significant role in establishing this relationship between customer and seller, these boxes will turn your customers to become loyal customers.

Packaging Protection

These splendid boxes will provide complete protection to the products packed inside as they are produced from durable, sturdy, and long-lasting materials that will obviously save your products from any damage.

Limitless Customization

You could eventually make custom retail boxes to become symbol or badge of your business as they are best for your branding due to the customization. Retail boxes can be customized in any desired size, shape, or style with eye-catching designs or prints. Printing your brand logo would allow your customers to identify and remember your product or brand.

Deliver a New Shopping Experience

Amongst all other benefits, one of the significant ones is that how these boxes could deliver a new shopping experience. To be noted, the packaging of the product makes customers feel important. Hence, giving value to your product packaging simply means that you are providing value to your customers.

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If you wish your business to stand out from the crowd, then you should strongly consider having custom retail boxes. With custom printing, you are able to put any design or pattern you want without having to worry about whether the standard graphics work with your company’s brand image or not. Instead, you would get your product branding, building up recognition with the printed retail boxes designed perfectly for your business.