No matter how nice fragrance offer by your bath set, or how excellent quality that your anti-aging mask have, don’t expect those customers to pick up your products if they could not get that endless impression. One of the easiest ways to get your products to be loved and chosen is by presenting the amazing design for your Custom Printed Personal Care Packaging Boxes. So, if you wish to take part in tough market competition, below are some essential tips to create an amazing design for your personal care packaging boxes that you should not skip.
Focus on the Function
Modern personal care products today are manufactured for commercial purposes – well, at least on a company’s side – thus, they need to be attractive enough to appeal to those potential customers. With the fact that hundreds of new brands coming to the market at a rapid rate, indeed, every single company has to remain competitive.
Competitive here not only means by producing and delivering good quality cosmetics, instead it also means to be competitive through effective packaging design. The most important thing to be noted from the personal care packaging is that the packaging acts as a protective shield against pollutants or germs and can help the product withstand rough occasion during distribution or delivery. The greatest packaging design, in this case, is, therefore, the one that functional enough to seal your products.
Clarity Is Fundamental
Once the customers enter a shop, they would be straightway spoiled by thousands of various products and brands. When a customer picks up your product, they surely want to find out two things: what your product does and which brand does it belong to. If they can’t get the answers for both in about four seconds or less, while they spend looking at a product, they would potentially move on to the next product they see on the shelf.
So, the main key here is to assure that customer about your product. Part of assuring a customer to understand what your product does is by detailing the information within the most clarity style. To be noted, using all capital letters will make it harder for our brains to subtract the information we are seeing. Plus, if the font style of your packaging of personal care products is too fancy, customers might misread your label, which potentially leads to be a career-ending mistake.
Hence, you have to focus on the font style and size for your custom personal care boxes. If the text is too small, your customers might miss essential information about your product. On the other hand, if the text is too big, your packaging can convert into a jam-packed.
Simplicity Could Be Luxury
Yes, simplicity could be luxury, and thus, you need to keep it simple. Trying to cram crowded information onto your personal care products’ packaging might turn out to remind customers of reading their school textbooks which were boring and confusing.
Instead, you could make your packaging boxes to be simple and let those customers grasp the uniqueness and luxurious senses offered by your personal care products.
Present Your Brand Authenticity
Your brand is obviously different from every other brand, even though you sell the same thing, so make sure to present that in your packaging design. Show off your LOGO clearly on your printed personal care packaging boxes in the most attractive style to make your customers easily recognize and come back to your brand.
Up-To-Date With the Trends
In each industry, trends are things that keep innovation alive, and of course, they are necessary for market longevity. Since we are living in a modern age where people would always follow the trends, as a business person, you also need to always up-to-date with the latest trends if you want to draw those customers’ attention.
Break the Rules
This tip might sound like a dodge, but believe me, it isn’t. Once you have made it in mastering the art of design for product packaging, you would begin to get the idea that breaking the rules can be a good thing. In fact, breaking the rules is something that could eventually turn your brand into a trendsetter, which is better than a trend follower.
Even though following the trends is a good spot to start and open up your way into the market, but once you have gained a recognized presence, then exploring some ways to break the rules of predictable product packaging design is what will surely set your brand apart. So, are you ready to create the unbeatable packaging for your personal care product? Let our professional designers assist you in this matter! Simply contact us now, all of the designers in Packaging Boxes Wholesale are certified experts with years of experience in creating designs for amazing packaging.
